Because we’re curious by nature, we tok a moment to Google “case cards.” We found an article about how a playing card may help solve a cold case in Connecticut. We found something about a case for a video game, and a link to an iPhone case that holds credit cards. In other words, a whole bunch of nothing. Since we print case cards, we thought it might be useful to talk about what they are.
Hopefully we’ll be able to disseminate some useful information on case cards
and bump the meaningless stuff down below the fold so that good folks who need printing for wineries can find that useful information instead of some ramblings about cases for Pokemon cards.
Case cards are used to advertise alcohol in stores – obviously you know that much, or you probably wouldn’t be here. The can showcase special offers, but more often case cards describe what makes a wine or liquor unique.
In some states, promotions might be perfectly acceptable on printed case cards, but those states are few and far between.
If you’re shipping to multiple states, either to the liquor store (or “state store”), it’s important to work with a printing company who has experience interfacing not just with their customer, but with their customer’s counsel. Your lawyer will tell you what you may and may not say or show in any given state. We can take that information from your counsel and ensure that you’ve got well-designed printing for alcohol marketing that is eye-catching and effective without crossing the lines in the more than fifty different jurisdictions you need to consider.
Wine case cards and liquor case cards are designed to ensure that people who don’t know much about wine
other than that they enjoy drinking it are as informed and able to make an educated decision to buy your product as the people who make a big deal out of sniffing corks in a restaurant. The best way to sell a product with many factors affecting its quality like wine or liquor is to make sure that the consumer is educated. Marketing through consumer education is a tried and true tactic in businesses where the details are important, and printing for wineries certainly falls under that category.
You don’t know what your consumer doesn’t know, and that’s a bad place to be starting from.
It’s difficult to give someone the best sense of why your particular wine or liquor is the best for their needs if their mindset is an “unknown unknown.” That’s why Print Farm offers not only wine case cards but also pads with shelf clips. Those pads with shelf clips are an excellent way to gather some information about your consumers and make sure you’re marketing in the right way. If you’re going to offer that mail-in rebate pad anyway, you might as well get some useful information out of it. Print Farm can help you design tear pads with shelf talkers that will not only encourage people to buy your product for the first time, but also ensure they send back information that will help you target your marketing once they submit for the rebate. Contact Print Farm today to find out how our liquor printing expertise can help you increase alcohol sales and decrease your costs!
