Prepare your Print Marketing Strategy for the Upcoming Art Basel Art Show in Miami
Art Basel is considered the premier international art show that provides a platform for both gallerists and artists from around the world. Since 1970 these individuals have had a platform to display their artwork. However, as times change, so do others appreciation and view of the art industry. As a result, artists have to find new and exciting ways to stand out from everyone else, besides their original and unique artwork; that simply is no longer enough to garner attention in the art world.
Being Memorable at the Show
When you display your work at Art Basel, chances are you will be noticed and memorable; however, once visitors leave, do they carry with them something that will continue to remind them of your work the next day after the art show, or even the next week? If not, chances are you are not achieving the exposure you need for long-term success. Additionally, an artist’s inventory is constantly changing, which means you also need to have a way to contact interested parties about new items that come up. While some people may walk up to you and request to be contacted when you have new work, you have to take initiative and approach interested parties, gather contact information and give them a quality printed art catalog of the items that you have created.
When you use the services of Print Farm for printed catalogs, mailers and other printed materials, there are a number of advantages you will see. First of all, you can achieve the true colors that are in your original works. Computer monitors interpret colors differently in some cases, resulting in printed materials that simply do not “jump out” and speak to a potential buyer as the true color achieved by Print Farm will.
The simple fact is that Print Farm has an extensive history in creating marketing materials for galleries located at Art Basel Miami. Not only is this service able to create them with a perfect representation of the true colors in your piece, but all of the work is done in house, so you know that it will be delivered to you when you need it.
Another exciting advantage offered when you use the services of Print Farm is the fact that you can have an art gallery postcard printed with the name and address on it, eliminating the need for handwritten or stamped information. This means that your entire digital printing needs are taken care of by Print Farm with no further intervention needed from you, in any way, shape or form.
Print Farm understands that you have an art gallery to run and therefore do not have much time to consider your printing and marketing needs. We offer a full service solution from conception to delivery. There is no other service that is this comprehensive or that offers better quality printed materials than Print Farm. Contact us today to learn more.