Why do you need express printing to add value and revenue?
The market is more competitive than ever, with trending hashtags and buzzwords flying around. In order for your printed marketing materials to be relevant you have to implement the use of these concepts in your marketing efforts. One of the most effective ways to remain relevant to your customers is to use a printing technology that’s frequently misunderstood, Variable Data Printing.
If you just had a “say what?” moment, don’t worry you’re definitely not alone.
When you hear industry experts discussing the term and referring to it as VDP you may be wondering what in the world they’re talking about. Variable Data Printing is an innovative method of printing that provides a new service that is now become a staple in the printing industry.
One of the most common uses for this service is VDP for direct mail.
It can be utilized to ensure that each piece of mail, which is likely being sent in bulk, appears as though it has been designed and then printed for one, single recipient. This smart execution provides customized results in order to maximize the relevance of each mail piece that is sent in order to drive the responses that you receive.
However, an even more useful service offered by this type of mail is found in places such as amusement parks and other travel destinations.
Basically, a person traveling to the area can go online and highlight the rides they want to go on, places they want to visit and then receive a map that is customized to what they want to do during their visit. This provides a huge incentive for the parks, as well as the people traveling there. This innovative tool is one that baffles some, however there is a logical, yet interesting explanation for these capabilities.
With the technology offered by Variable Data Printing you can add in the proper images and graphics based on what you want the document to look like. This is a service that can be used across all industries, hospitals, retail chains, restaurants and more. However, the reach of these services is still somewhat limited because not many businesses know what it does and why it is so beneficial. When you utilize this technology, you can leverage it to increase the rate of return that you see.
One of the most appealing aspects of Variable Data Printing is the fact that it does not make a huge difference in your cost.
Additionally, your company ROI will be increased, your statistics will appear more promising and you will have a better outlook for your customers and employees.
Print Farm offers Variable Data Printing in Miami and nationwide and can help you leverage the technology for the advancement of your company. All you need to do is contact us today to get started.