With digital marketing dominating the marketing mix these days, it’s easy to overlook an old trusted medium that can play an essential function in separating you from the competition. However, direct mail marketing is still very much alive and highly effective when done right. This powerful marketing channel has many characteristics that separate direct mail…
Utilizing print materials to craft key messages for the right audiences is an effective way to capture attention and make an impact on prospective clients and existing customers.
Giving people the information they need to use a new piece of software isn’t terribly difficult.
Making sure they retain it can be very difficult.
It’s also arguably the most crucial part of the process.