Many businesses are franchised or licensed in some way – everything from fast food to insurance agencies.
The home office generally encourages those business owners to purchase supplied through them or their preferred vendor, but it’s often not mandatory.
If the home office has a preferred vendor for your franchise printing, they’re probably preferred because the company wrote the biggest check to advertise with your home office, and for no other reason. That’s good for them, and bad for you. You need the highest quality and the lowest cost, especially when there is direct competition within your industry and even with other franchisees or licensees. Take a drive through a town of any size in the midwest, and you’ll see a State Farm agent on nearly every corner. When there are ten other agents in town selling the same product at the same prices, your service and your promotional materials are literally the only distinguishing factors that drive your business.
In a situation like this, you could order the same calendars and brochures that the other ten agents in town have ordered.
That makes you exactly the same as they are. What you need to do is to engage Print Farm to create unique materials and the best quality and best prices. Your calendar doesn’t need to have pictures of cute kittens, for example. It could have pictures of historical buildings in town, or a photo of a risk or hazard for each month of the year.
Print Farm knows that growing your business is important to you.
By helping you differentiate yourself from the other businesses in town which appear to the customer to be quite similar, Print Farm can help increase your revenue, decrease your costs, and increase customer satisfaction.
The only way to find out how Print Farm can help you claim your niche and increase your revenue is to ask! Reach out to Print Farm today for a consultation on how we can help you meet your needs and reduce your costs!