SWOT? Strengths, Weaknesses, Opportunities, and Threats.
These are the things you need to evaluate when choosing a printing company, or even just choosing a company to do one mail campaign. Sure, sales reps will focus on the strengths, but a good one will answer the weakness question honestly and let you know if those weaknesses are applicable to you.
What Are The Threats In Printing?
Threats. What are the threats in printing? Error rate is crucial. Joe’s bill can’t be mailed to Bob, or bad things will happen. Even more importantly, how quickly can the company recover from a disaster that affects you and them both?
If you’re based in Houston, working with a company based in Miami, the same hurricane could impact both locations severely.
What’s the disaster recovery plan? Are they concerned with recovering their operations, or making sure that you can recover your operations as quickly as possible. Obviously, the latter is the right answer.
Opportunities. This is why you choose a full service printing company, rather than a direct mail house. With a full service printing company, you can make design changes with competent, local designers. You can adjust materials, sizes, and other factors.
You can even add services that will increase your return, but that might not have crossed your mind as being available to you.
You might even be able to do things that you thought were just entirely out of your price range. A good printing company like Print Farm will make sure that you’re aware of services that will increase your revenue and offer them to you without a hard sell.
Strengths. Being good at large runs or variable data printing is great. But can they do short run digital printing? Can they handle presentation folders for your shareholder meeting printing? Can they turn around posters overnight?
You need to ask the right questions, and you need to work with a printing company who understands your needs.
Print Farm can help you with both the questions and the answers, and is experienced enough to help you determine your needs and your wants, and to balance the two for your marketing campaign. Contact Print Farm today to see how we can increase your revenue and decrease your cost!
