Visitor printing is a big business. Many people will call or go online and request visitor brochures from several regions or towns, in order to help decide where they really want to travel. When considering how to run your visitor printing campaign, it’s crucial to understand how to stand out from the crowd. If your travel printing is similar to the other eighteen brochures the average potential visitor has received, it will end up in a pile and get lost. How do you prevent this?
Print Farm, a Miami printing firm with extensive experience in tourism printing, travel printing, and visitor guide printing, knows how to get your campaign noticed by the potential customers. In addition to this knowledge, Print Farm also has a secret weapon that will make your tourism printing campaign stand out from the rest and ensure that your potential visitor takes notice of your visitor guide printing.
A secret weapon in visitor guide printing and travel printing? But the printing industry hasn’t changed much since Gutenberg, you think. Sure, there are more colors now, and everything is done with Miami digital printing rather than hand-drawn on plates, but the basic concept of travel printing is the same as it has been for the last several hundred years, right?
Wrong. The secret weapon that Print Farm brings to the table for travel printing campaigns is something called Miami Variable Data Printing. What is variable data printing and what makes it special enough to qualify as a “secret weapon” for tourist guide printing? Miami Variable Data Printing by Print Farm is a simple concept, backed by state of the art equipment and perfectly orchestrated processes.
Miami Variable Data Printing from Print Farm allows you to define specific fields in your visitor guide printing which are filled in based on specific data on every single copy. There are several ways you can apply this secret weapon to your travel printing to increase your return on investment, decrease cost, and create a better campaign that will drive tourism through printing.
Miami Variable Data Printing allows your travel guide printing to stand out from the crowd. If you have a simple, basic brochure that shows your town in each of the four seasons, you can do more than just show off the aspects of your area in those four seasons in your travel guide printing. Variable Data Printing enables you to not only print things like the name of the potential visitor right in the travel guide printing, but it also allows you to create a focus area which can contain any content from the brochure, or any other content you want. Your travel guide printing is enhanced by focusing the visitor’s attention on the very thing they expressed interest in when they requested the information from you in the first place!
Miami Variable Data Printing allows you to take your visitor guide printing to the next level, and make it as responsive as a website! If someone has asked for a brochure and said they want to visit your town in winter, your visitor brochure printing can not only address them by name individually on each and every copy, but to point them to a specific season, place, or other interest that’s tailored just to them! By using Miami Variable Data Printing for your visitor guide printing or tourism map printing, you’re able to draw the attention of the consumer exactly where and when you want it, and make sure that the consumer picks up your brochure time and time again! This keeps the visitor interested, and makes sure that you’re providing information that’s directly relevant to what they want.
By using Variable Data Printing to enhance your travel guide printing, you ensure higher returns and more interest from your visitors. But wait, there’s an even better way to leverage VDP for your tourism campaign! Many groups have printed tourist maps which they send to those who have expressed interest. Tourist map printing with VDP allows you to mark the points of interest indicated by the inquiring party, and even to print the ideal route between those points of interest, add notes about the point or the best time to visit, even to print additional attractions on your travel map printing that are relevant to the interests your potential visitor has expressed! This allows you to guide them exactly where you want them, within the constraints of their interest. VDP for tourism printing allows you to make your tourist guide printing or visitor map printing appeal to each individual person, and ensures that your area looks like the most interesting place in the world on your tourist guide printing! Every person that sees your visitor guide printing will feel that it’s written specifically for them, and only them, and printed at what appears to be great expense for them individually.
The best part of this tourist guide printing Secret Weapon, Miami Variable Data Printing is that it doesn’t really change the cost of your travel guide printing! For the same net investment, you can design visitor guide printing for each person individually and increase the number of people you reach while making every one of them feel special!
Print Farm has experience in travel guide printing, and maintains the equipment for Miami Variable Data Printing in-house to make your travel guide printing stand out. Print Farm does not send out your printing elsewhere or sub out the difficult work. Print Farm handles your tourism guide printing, owns the equipment, employs the printing experts and graphic design experts, and takes care of your travel guide printing from end to end. Contact Print Farm today to see how we can help make your tourism printing campaign a success!