Our Task Was
FIU consulted with us that they wanted to reach out to new high school seniors.
The piece must create maximum excitement via mailing.
PF Solutions sat down with FIU Undergraduate Admissions office to see what could possibly catch the attention of high school seniors. PF Solutions advised using a die cut cartoon of the FIU mascot- Roary with a custom greeting to each new student and a personal QR code link. The piece was sent in a 9 x 12 envelope to create some excitement.
FIU was happy with the final results of this campaign. The VDP (Variable Data Printing) aspect was traced to tangible reaction to the mailed piece. The rate of response was on average 20%, which exceeded expectations.
- Dimensions of die cut piece- 9 x 10
- Envelope- 9 x 12
- CMYK with Dull Aqueous
- VDP custom inkjet of student names
- Custom Laser Die Cut